What Is User Experience (UX)?

An UX (User Experience) designer is one of the key fundamental roles within a business. They work side by side with key members of a company, and they work on products from the beginning to end. However, what exactly is User Experience?

User Experience includes all aspects of human interaction with the products, company, and the services provided. UX means to quantify how well a consumer is interacting with the product. To be a UX designer is to be a person who is able to fully understand the needs and wants of the product’s users. You should be able to discuss what the consumers want, and how to provide them with it. The UX designer tends to design the product from the beginning to the end of it, bearing in mind what’s wanted, and needed by the general users. Firstly, the team would conduct extensive research on who the general audience is. This allows the team and the UX designer to be able to target that demographic, specifically. 

After they discuss and discover who their target audience is, they’ll create the UI, or the User Interface of their product, such as the homepage of a website. Afterwards, comes drafting the ideas and presenting them, as well as wireframing and prototyping.

To learn more about wireframing, visit our article discussing Wireframing in Product Management.

A UX Designer primarily focuses on all frontal aspects of a product; aspects that the user, or customer will be dealing with constantly when introduced to the product. For example, if an agency were to create a website for a client, the UX Designer of the website project would be tasked with the design of the website, as well as all functionalities involving the website. This includes what the client needs, such as a blog section, or how the website would look as the end product in terms of aesthetics. 

In general, UX Experience pertains to how much a customer, or client enjoys the end product. How easy is it to use or maneuver through the product, and how well the product works. It involves the production of all the key aspects of what makes a great product amazing. 

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