This time we will talk about Product Managers in comparison with Product Marketing Managers.
Simply put, a Product Manager is responsible for the creation of a product, and a Product Marketing Manager is responsible for getting the product to market. Though their roles are different, their ultimate goal is the same: to make a successful product.
A Product Manager owns the product and is responsible for the success and failure of the product. Some of their responsibilities include:
- Setting the strategy and vision of the product to align with business and user goals
- Building a product roadmap
- Works with engineers, designers, and stakeholders
- Requirements evaluation
- Stakeholder management
Product Marketing Manager
A Product Marketing Manager markets the product directly to the customer. Though the responsibilities change based on the company, some of their basic responsibilities include:
- Characterizing the market position within the setting of the general product strategy
- Conducts competitor and market analysis
- Defines requirements and features necessary to produce and deliver a complete and successful product to market
- Informing the sales team of the strategic positioning of the product
- Work with engineers and creative teams to bring a product from an idea to commercialization