You have worked hard and finally finished your Product Manager case study assignment. Now it’s time for you to kick back and relax until your interview…
If that was your thought process, let’s stop you right there, as you are about to make a fatal mistake!
Presenting your case study assignment to your interviewers is as vital as designing the product itself. You have to be well-prepared and look effortlessly confident to show your interviewers that you believe in the product you just created.
Remember when you would see that generic requirement about having “excellent communication skills” on a Product Manager job posting? Well, this is the time to prove to your potential employer that you have that requirement!
Here are the steps that you should take to ensure that your case study presentation is on point:
- Design and Brand Your Presentation Materials
- Have the Right Amount of Content
- Include Visuals and Media to Spark Feedback from the Audience
- Make Sure You Can Explain Your Product to a Five-Year-Old and a Ph.D. Simultaneously
Design and Brand Your Presentation Materials
The fact you are not a current employee of the company shouldn’t prevent you from acting like you are one of them!
The best way to prove that you are a big fan of them and have the spirit to join the team is to use company colors, logos, and any media related to them. A good design always draws attention, and you want to grab as much attention as you can.
Many of our members, who just began interviewing, feel apprehensive about their design skills and try to avoid any creative thinking by going with a generic and dull design. This is a significant mistake as your design should be impressive enough to attract the audience but not too ornate to distract them from the content.
But how do you find the right balance?
Here’s an example slide we used on our Facebook PM Interview Prep guide:
As you can see, the slide has a simple white background with a color scheme that consists of Product Gym’s theme colors. You can get started by choosing a generic theme and change the color scheme to your company’s theme colors.
The same recommendation goes for the font you use. You should go beyond the good old “Time New Roman” or “Calibri” and choose a font that’s both sleek and legible.
Last but not least, make sure you include the company logo at the beginning of your presentation! This is perhaps the most direct way of branding your presentation.
Does all of this sound new to you? All of the information we share here is part of the Product Gym case study curriculum that has helped more than 1000 members land their dream PM job. Schedule a call with us today or watch our case study webinar to find out more!
Have the Right Amount of Content
Now that you have grabbed your audience’s attention with your sleek design, it’s time to put the actual material.
When it comes to presentation, you should always have just enough content to ensure that people know just enough about your product to be convinced that it has potential but still curious about the finer details, which will keep them engaged throughout the presentation.
That being said, however, you should include all the relevant details about the fundamental aspects of the product.
Your presentation is only as strong as the ideas you have, and if you are struggling with road mapping your product, we strongly encourage you to look at our case study guide first!
Also, watch this video to learn more about case study prep!
The presentation should reiterate the problem statement, including the product’s objective, target user personas, key features for the MVP, wireframes for the design, and success metrics. It should be an attractive visual summary of a Requirements Document that you would create for your internal teams.
Include Visuals and Media to Spark Feedback from the Audience
The rule of thumb for any successful presentation is to have as little text as possible but still, clearly communicate your message. This is where high-quality graphics come to your help!
Pictures do speak louder than words, and as a Product Manager, your designs should do the same.
The best way to ensure that everybody understands your product is to include wireframes and preliminary designs in your presentation. You should allocate a considerable amount of time to go over your designs and ask the interviewer for feedback.
Most people are more visual than literal, and activating the brain’s visual cortex will ensure that your interviewers remain engaged throughout your presentation. When going over your designs, ask them questions, see what they think, and learn about the things they would have done differently.
Wireframing can be intimidating for the novice Product Manager. If you are struggling with figuring out how to sketch and what to sketch, make sure you sign up for the Product Gym Case Study course to learn everything you need to know about UX/UI design as a Product Manager. Not only do we talk about wireframing, but we also provide you with the frameworks you need to create, document, and present your product (including slide deck templates!)
Make Sure You Can Explain Your Product to a Five-Year-Old and a Ph.D. Simultaneously
As humans, we think everyone has the same mental capacity when learning about something that we know very well. We all unconsciously believe that everyone has the same amount of information about the things we know.
Unfortunately, this is not the case, and it’s perhaps the number one reason why so many presentations fail.
Your audience will consist of different kinds of stakeholders who come from diverse backgrounds and expertise. Some of them might be completely unaware of the product you are discussing, while others might have spent days thinking about the product you just presented.
Regardless of the audience’s average knowledge level, it’s always best to start simple. This way, you’ll ensure that everyone is on the same page with the basics.
As you progress further, let your audience engage and ask more detailed questions. Your answers to those questions will display your proficiency in the product and prove to your interviewers that your thought process was beyond the basics.
We know that speaking about your product is more challenging than designing it! Here’s a video of our case study instructor Roman talking about his answer to the famous Facebook case study question “design a product for pet owners.”