What is Product Vision?

what is product vision
2 min read

Writing the product vision is a cornerstone responsibility of Product Managers. Going into a Product Manager interview, you should have a concrete understanding of what product vision is, how it differs from the product strategy, plan, and roadmap, and what the interviewer is looking for you to demonstrate as you discuss product vision. Here’s your introduction to product vision:

How to Write a Winning Product Vision

To write a successful product vision, one has to understand their market well and what their market is in need of. If one fails to understand that, then the product vision will not be made well. The end product will fail to capture the attention of the intended audience and thus go unnoticed.

A sample product vision could be to “make snacks healthier to eat”. This will keep you and your team on track while building your product. It will remind your team of the reason why you are making this product and who the product is being made for.

Strategy vs Vision

The strategy that you have for your product is not the vision. The product strategy is how you will achieve your vision. The vision is what helps you make your strategic decisions. When applying new ideas for the product, use the vision to filter the idea and see if it helps you accomplish it. If the idea doesn’t really work to further your vision, then it probably shouldn’t be included in the product.

Get Your Team On Board

Of course, your vision won’t be fully realized until every member of your team is on board with it. Make sure that the vision is fully understood among the team so that everyone can think on the same page. Communication is the best leadership tool you can harness as a Product Manager. It’s up to you to lead your team towards the end goal.

Once your vision has been fully communicated and it fits the needs of your intended consumers, the end product will make an impact on the market.

Need More Tips?

If you’re learning the ropes of product management and are looking to dive into a PM career, we’ve got your back. Product Gym is a lifetime membership program for Product Managers, aspiring product manager job-hunters, and product people of all sorts. Join our supportive community groups to get in touch with like-minded folk. And when you’re ready to get serious about kickstarting your career in product management, give us a call. We’re offering free career coaching sessions with our in-house team of PM Recruiter experts. We’d love to answer any questions you have and help you get on track to landing the PM job of your dreams.

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