Course Overview

Course Details

The goal of Product Gym is to equip you with the necessary tools to make informed decisions about your day to day working schedule as a Product Manager. At the end of this course, you will be able to confidently build a product roadmap and define the Minimum Viable Product, identify the key languages needed to build this software, and articulate a specific use case in your background that is relevant to product management.

Simply put, Product Management is fundamentally a mix of soft skills and technical skills where you will eventually sit at the intersection of all the stakeholder departments at your company.  To be successful, you need a firm understanding of who those stakeholders are, what their role is, how product managers currently interact with them, and the level of domain knowledge you need to know about their role.

The best way to achieve this level of understanding is to hear directly from those stakeholders. Product Gym not only sources the best product managers as instructors, but also subject matter experts that will be your peer and counterparts in the companies you eventually work at.

 

 


 

PRODUCT MANAGEMENT 101

  • What is a product and product management?
  • What does a product manager do on a day to day basis? What are his/her responsibilities as a product manager?
  • What are the general terms and vocabulary a product manager needs to know prior to entering the industry?
  • What are the breadth of product management roles?
  • What are the type of tools and terms that a product manager uses?
  • Product Management Job Hunting Roadmap and Game Planning
  • Defining a Career Roadmap
  • Crafting a Branding and Backstory

Business Success & Product Management Competency

  • Review of Product Management Definitions & Key Terms for Week 0
  • What is the product management lifecycle, end to end?
  • Understanding & Evaluating the Business and Business Requirements
  • Conducting Market & Competitive Analysis to inform product requirements and features
  • Identifying the customer and market problem - customer discovery
  • What are the technical job functions of a product manager?
  • Exercise: A case study on writing user stories and requirements

User Experience Design and Research

  • Product Management & UX Relationship
  • Product requirements & Hypothesis for UX Design
  • Understanding users, Design & Prototyping, Evaluating Designs
  • Software Review for Wireframing, Mockups, and Prototyping
  • Iterative prototyping and Assessing Good UX design
  • Exploratory/Foundational to Usability testing via Qualitative and Quantitative research
  • Customer Personas, Mental Models, and User testing
  • Exercise: Google Design Sprint

Engineering and Development

  • Product Management & Engineering 101 - Review and Clarifying User Stories & Tasks
  • Development Methodologies and their Actual Application
  • Prioritizing the Backlog and Agile Ceremonies
  • Review of MVP and the Depth of technical knowledge needed for a PM
  • Building Documentation and Process Flows; Understanding Legacy Code  
  • Front-end vs Back-end Development Languages; QA
  • Reconciling UX Prototypes with User Stories for Tech & Engineering
  • Exercise: Sprint Planning, Demo, & Retro

Data & Analytics

  • Defining Data Science and Applying Data-Driven Mindset
  • Data Points, Segmentation, Funnels, and Cohorts
  • Tools & Metrics used in current Startup world for Data & Analytics
  • Querying Relational Data & Analyzing/ Visualizing Data
  • Understanding Statistics and Data Guidelines for PMs
  • Data Pipelines and Warehousing
  • Using Data to create and define your product roadmap
  • Exercise: Data Manipulation and Querying

Product Marketing & Sales

  • Difference between Product Marketing and Product Management
  • How do Product Marketers work with Product Managers?
  • Metrics and Analytics from Product Marketers
  • User Acquisition and Engagement programs
  • Defining the Product Messaging and Positioning
  • Competitive & Market analysis via Sales
  • Product Marketing and Launch
  • Exercise: GTM Strategy Execution

Wrap Up

  • Exercise: Product Development from Start to Finish
  • Deconstructing a Software Product Case Study
  • Tools and Source Review for Product Managers
  • Reviewing Your Branding for Product Management
  • Career Transition Branding
  • Lead generation for PM Interviews
  • Interview Tracker Overview
  • Career Support Overview & After Support

 

Course Structure

Classes per Week

2 Classes

Time per Class

2.5 Hours

Total Amount of Classes

12 Classes

Total Class Instruction Time

30 Hours

 

Product Gym’s course consists of 12 classes. Each class is 2.5 hours of in-person instruction, with 2 classes per week. Each week totals 5 hours of in-person instruction for a total of 30 hours of instruction for the entire course.

In addition to the lead instructor, you will also be taught by subject matter experts, including Tech Leads, Data Scientists, Product Marketers, and UX Designers/Researchers. They will co-teach the course with the lead product management instructor by focusing each of their respective 2.5 hour class on the subject they are professionally skill in.

 

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